Introduction:
Floor Merica, a trusted supplier of wood and laminate flooring in Elmwood Park, New Jersey, recognized the need to enhance its digital presence to stay competitive in today's online marketplace. They approached us seeking assistance in improving their website to attract more visitors and increase sales.
Challenges:
Despite having an online platform, Floor Merica faced significant challenges. Their website wasn't driving enough traffic or converting visitors into customers effectively. Additionally, the site's structure made it difficult to showcase their wide range of flooring products and communicate their unique selling points, and overall website was really old looking.
Strategy:
To address these challenges, I devised a comprehensive strategy in collaboration with Floor Merica:
1. Site Audit: I conducted a thorough audit of their website to identify technical issues and areas for improvement.
2. User Experience Redesign: Redesigned the website to improve navigation and provide a seamless browsing experience for customers.
3. SEO & Content Strategy: I brought up a team who developed a targeted SEO strategy and content plan to improve Floor Merica's visibility in online searches and attract qualified leads.
4. Strategic CTAs: I revised and strategically placed calls-to-action throughout the website to guide visitors towards making a purchase.
5. Introducing Quotation Service: Recognizing the unique focus of Floor Merica on in-store business-to-business (B2B) and business-to-consumer (B2C) transactions, I designed a quotation system to cater to their specific needs.
While the store wasn't yet prepared for full-fledged online sales, the quotation system served as a bridge, facilitating seamless communication and transactions between Floor Merica and its clientele.
Results:
Increased Organic Traffic: Floor Merica experienced a 340% increase in organic visits, driving more potential customers to their website.
Quality Lead Generation: There was a notable 208% boost in quality leads, indicating improved engagement and interest in Floor Merica's products.
Enhanced Engagement: The website saw over 100k page views, demonstrating increased engagement and interest from visitors.
Sales Increase: Floor Merica witnessed a remarkable 30% increase in sales overall, indicating the effectiveness of the revamped online shopping experience in driving revenue growth.
Increased Customer Inquiries: There was a significant 24% increase in calls per day, highlighting heightened customer interest and engagement with Floor Merica's products and services.
Visit website on floormerica.com
